If you’ve been playing golf for a while, you’ve probably heard the rumors that golf has been in a decline since 2006. Indeed, it’s estimated that the year-over-year decline falls between 3 and 4 ½ percent each year.
And while COVID may have initially had us feeling that 2020 would’ve brought the largest decline in the game, there are several indicators that the game is experiencing one of its greatest years for amateur participation.
Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, recently announced that U.S. golf equipment sales reached the all-time greatest single month retail sales total since the Company started tracking data in 1997 (the same year that graced us with Nintendo 64 and Mike Tyson biting off Evander Holyfield’s ear).
In a summer filled with online shopping and curbside pickup, July’s total on and off course equipment sales of $388.6 million bested the next two all-time highest sales months ever (June 2007 of $368.1 million and June 2006 of $364.0 million). Furthermore, four (4) equipment categories—balls, irons, wedges and gloves—also set all-time monthly sales records.
“Golf is surging through the COVID-19 pandemic, as it is a perfect outdoor social distancing recreational activity, and the retail results confirm what a lot of retailers and PGA Professionals have been feeling,” said John Krzynowek, Partner, Golf Datatech, LLC. “Hard goods have fared especially well, clear evidence that people are playing golf and spending on equipment.”
Krzynowek added, “July’s sales results were fantastic, considering everything that has transpired this year. And, while golf equipment retail sales still remain down in overall year-over-year sales, we’ve seen significant improvement since May when they were down 31.4% year-to-date.”
Krzynowek concluded, “While nothing is assured in this crazy world we live in today, we are hopeful that the current upward trajectory will continue into the fall when things normally would slow down. However, this year we have the potential of very little college football, few youth activities, and curtailed travel for work and with the family, all of which might leave people at home with the opportunity to play more golf and buy more equipment.”
So next time you’re not sure about getting a new wedge or your significant other questions whether you needed another box of Pro V1s, focus on what’s important: that you’re doing your part to help golf grow and thrive during a challenging time.
Cover Image Via Instagram
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