By Tennis Now
Coco Gauff has used her platform call for social justice.
Now, the 16-year-old phenom is urging fans to “use your voice.”
In a new ad campaign “We Got Now” for her apparel and shoe sponsor, New Balance, Gauff advocates for empowerment.
The clip, which features Gauff’s own words speaking out against social injustice, was shot primarily at Crandon Park on Key Biscayne.
Past New Balance We Got Now spots have highlighted the brand’s roster of world-class athletes, showcasing their individual talents within their respective sports but also their desire to use their voices to enact positive change in the world.
Gauff’s spot builds on that storyline and shows her impressive rise to become the youngest player ranked in the Top 100.
Coco’s We Got Now spot represents the fourth episode in New Balances’ campaign that captures the brand’s impact across sports and culture. Gauff’s ad campaign launched globally across social, digital and retail channels today including a Coco Gauff experience page here.
Photo credit: New Balance