Kyle Busch is set to run a special M&M’s Halloween TREAT TOWN paint scheme for the NASCAR Cup Series playoff race at Kansas Speedway.
Kyle Busch’s partnership with M&M’s has led to some unique NASCAR Cup Series paint schemes around Halloween time each year, and this year is no different.
Busch is set to run a new M&M’s Halloween paint scheme on his #18 Joe Gibbs Racing Toyota in the round of 8 playoff race at Kansas Speedway, the Hollywood Casino 400, on Sunday, October 25.
The paint scheme that Busch is set to run in this 267-lap race around the four-turn, 1.5-mile (2.414-kilometer) oval in Kansas Speedway, Kansas is based on an app called TREAT TOWN, which Mars Wrigley recently launched as a virtual trick or treat app in response to coronavirus pandemic-related restrictions.
“It’s pretty cool,” said Busch about this promotion. “Obviously with the Halloween experience being what it is, and kids always looking forward to dressing up, and being able to go door to door, with that not being the way of trick or treating this year, M&M’s has come up with the idea of TREAT TOWN. They’re launching the world’s first ever digital trick or treating experience.
“In the app — you can go to the app store or treat-town.com to download the app — in the app, the kids are going to be able to go door to door essentially collecting credit that you can redeem for real candy.
“I’m going to be having that scheme on my race car at Kansas. The #18 M&M’s Halloween Toyota will be in the app as well too, where fans are going to have the ability to trunk or treat, where the car will be giving away free M&M’s and Snickers candy credit to anyone while supplies last.”
Busch has already been playing around in the TREAT TOWN app with Brexton, his five-year-old son.
“Brexton and I have had a pretty fun time checking it out and seeing the app at home, and looking forward to many of the other Americans out there being able to share in the Halloween experience.”
As Busch noted, this is a unique app for a unique year, and virtual trick or treating is something that hasn’t really ever been done — or, in many cases, ever been needed — before.
“I would assume this is kind of the first way of being able to do something virtual,” he said. “The old way of doing it, as long as I can remember, has always been just going door to door no matter what, no matter what flu season or sick season there might have been, there’s always been Halloween, so this is certainly a new experience for all.”
As for the paint scheme itself, Busch gives it a 10 out of 10.
“Absolutely,” he said without hesitation. “The M&M’s schemes are always really good schemes when it comes to the Halloween stuff. I always look forward to it. I remember the black one I’ve had, the orange one I’ve had, the purple one I’ve had, so certainly it’s pretty cool and I always look forward to seeing what new tricks the M&M’s guys have up their sleeves for the race car.”
The Hollywood Casino 400 is set to be broadcast live on NBC beginning at 2:30 p.m. ET on Sunday, October 18 to open up the round of 8. Busch currently sits 21 points below the round of 8 cut line heading into the round of 12 finale at the Charlotte Motor Speedway Roval tomorrow afternoon.